【科技新知】昕力資訊以區塊鏈技術優勢 引領企業打造新電子商業模式

台北,台灣 – 2020年06月22日 – 點數經濟當道,數位金融軟體龍頭昕力資訊近期與某知名金融集團合作,運用區塊鏈技術打破虛實分界,推出跨境點數通用平台。平台上線兩個月內,點數使用人數可觀,獲得廣大迴響。

昕力打造跨境點數通用平台 為紅利點數創造新價值

昕力資訊運用區塊鏈技術,整合複雜的跨平台點數管理系統,打造用戶友善的整合機制,將金融集團旗下各子公司所發出的紅利點數與其合作之第三方所發放的點數進行整合,讓消費者可在實體及線上商店進行商品兌換或消費等行為,不僅提升用戶參與度與忠誠度,進而帶動交叉銷售(Cross-selling) ,甚至是向上銷售(Upselling)。此外,所有交易紀錄都存取於區塊鏈,後台人員與機構管理者皆無法進行更動,用戶信賴度亦有目共睹。而透過用戶行為數據分析,企業更能落實數據驅動化,調整商業計畫,簡化企業管理流程並降低管理成本。
系統上線迄今兩個月,點數用戶及第三方合作廠商數量皆持續增加,平台活躍度與客戶滿意度也顯著上升。昕力資訊不僅為點數創造新價值,更帶領企業打造新的電子商業模式。

與區塊鏈負面形象說掰! 昕力區塊鏈技術解決企業數位轉型痛點

許多人對區塊鏈有所誤解,易聯想至「加密貨幣」、「炒幣」等與詐騙掛勾事件。實際上,區塊鏈具有去中心化、可追溯性、強制自動履行等特性,且平台為加密網路,瀏覽時更安全,資料被驗證後將永久寫入平台,不可竄改。舉凡政府機關的公共服務或身分識別系統、金融保險的智能合約或資料監管、製造業的設備管理或共享數據、醫療業的病患病例與轉診系統、零售業的庫存管理與審計、乃至任何擁有權轉移的產業,區塊鏈皆能為其建立可信賴的生態系。
昕力資訊將區塊鏈與AI、物聯網等科技進行深度融合,透過專業的技術團隊與對產業的洞察,不僅開發出許多用戶友善之區塊鏈應用,也提供企業相關顧問與技術支援,協助各大企業數位轉型,同時讓更多人正確理解區塊鏈,合作對象已遍佈國內外金融、壽險、製造業、政府組織等機關。

TAIPEI, Taiwan, June 22, 2020 /PRNewswire/ — Leading FinTech solution provider TPIsoftware collaborated with a well-known commercial bank, utilizing blockchain to release a cross-organizational reward point platform.

Value of reward points amplified with universal point system platform

TPIsoftware employed blockchain technology to consolidate a complex universal reward point management system across independent organizations, creating an innovative and user-friendly mechanism. The platform integrates different types of reward points into a single system, whether issued by the company and subsidiaries, or by third-party organizations. This allows consumers to use or exchange reward points both online and in person, increasing user participation and loyalty, but also enabling the cross-selling and upselling of reward points.
Transaction records are publicly stored on the blockchain, meaning platform staff is unable to tamper with the data, ensuring total transparency. The platform additionally facilitates user behavior analysis, encouraging enterprises to be more data driven. With proper implementation, companies can adjust business plans to simplify enterprise management processes and reduce costs accordingly.
In just two months, participating organizations have distributed reward points to many users, and third-party partners are growing alongside platform activity. Adding significant value to pre-existing reward points, TPIsoftware guides enterprises to adopt new digital business models.

Blockchain solution enables smooth digital transformation

Many misconceptions surround blockchain technology, often associated with cryptocurrency scams and fraud. However, blockchain is built on encrypted networks characterized by decentralization and traceability, making it an extremely safe place for data to be stored – once data is added to the blockchain and verified, it is almost impossible to tamper with. Blockchain has the potential to provide reliable ecosystems for applications in many industries, especially where ownership of data is commonly transferred.
TPIsoftware employs industry professionals integrating blockchain with AI, IoT and other innovative technologies to develop user-friendly applications. By providing enterprise consultation and technical support, TPIsoftware enables successful enterprise digital transformations while spreading the corporate benefits of blockchain. For future collaboration, TPIsoftware has set its sights on domestic and foreign institutions in finance, life insurance, manufacturing, and governmental organizations.

關於昕力資訊
昕力資訊股份有限公司(TPIsoftware Corp.) 於2005年成立於台灣台北市,目前員工人數450人,為資訊服務軟體業者,提供各領域相關解產品、決方案與系統建置服務。昕力資訊專精於發展交談式AI解決方案、金融科技、數位銀行服務、壽險行動服務、電信應用服務、行動應用服務、大數據服務與其他系統解決方案,不僅擁有自家產品線,亦提供客製化解決方案,服務跨足國內與海外,更與金融、壽險、通訊、科技等知名大廠建立合作夥伴關係。
About TPIsoftware
TPIsoftware is a software provider delivering one-stop solutions and system implementation services to enterprises in a variety of industries. TPIsoftware specializes in AI chatbots, FinTech, digital banking, life insurance, process engines, big data and other system solutions. In addition to its own product line, TPIsoftware provides customized finance, life insurance, communications, and technology solutions domestically and overseas.

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